MSC to support ten African logistics startups Maritime Tickers.jpg

MSC to support ten African logistics startups

Agl will launch tenders in Ivory Coast and Rwanda to select 10 basic realities in the east and west of the continent

Africa Global Logistics, a subsidiary of MSC and formerly part of the Bolloré Group, has reached an agreement with the French incubator Digital Africa to support African startups in the transportation, logistics, and manufacturing sectors.

Digital Africa is a subsidiary of Proparco, which in turn is part of Afd, the French Development Agency, a French public financial institution that implements government policies on development and international cooperation.

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Among its initiatives is the Accelerate program, the first phase of which concluded on May 15, 2025, which supported four African startups by offering them access to a network of 32 partners, investors, and institutions and by supporting pilot projects within the Agl group.

Africa’s logistics and mobility startups have ridden a dramatic funding rollercoaster in recent years. After investment in the sector plunged from a $346 million peak in H1 2022 to just $82 million in H1 2023. It rebounded to $217 million during the same period in 2024, thanks in large part to Moove’s $110 million raise.

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Among these, MSC highlights the implementation of the Alia digital legal assistant within the legal and human resources teams, now used by five Agl branches in the Ivory Coast; the commercial collaboration with Eazy Chain, which aims to improve maritime logistics in the West African region; support for Papss, the payment platform developed by Afreximbank in local currencies (rather than dollars), for last-mile distribution operations in the Ivory Coast, Senegal, and Burkina Faso

It is noteworthy that at the first half of 2025, Africa’s broader tech ecosystem saw deal flows—including fundraises, acquisitions, and exits—hit $1.4 billion, per Africa: The Big Deal. This marks a 78% surge over H1 2024. Of these deals, logistics and mobility startups secured $115 million

Related : New MSC container line from Genoa and Naples to West Africa

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