The Port of Hamburg is to play a role both as a handling location for project cargo and, in the longer term, as a destination port for green energy carriers.in Gulf Region 

Port of Hamburg Marketing (HHM) has officially integrated its new representative office in Dubai into its international network. Since January 2026, HHM has been strengthening its presence in one of the most important growth regions of global trade with the “Port of Hamburg Representative Office Dubai” (HHR Dubai). The Gulf region not only serves as a central hub between Europe, Asia and Africa, but is also gaining strategic importance in the context of future energy sources and evolving supply chain structures.

The region’s economic momentum

The region’s economic momentum is reflected in the Port of Hamburg: container traffic between Hamburg and the UAE/Red Sea/Gulf increased by 28.8 per cent to approximately 130,000 TEU in the first nine months of 2025 compared with the same period in the previous year. With the United Arab Emirates alone — the region’s strongest partner country in direct container traffic — the Port of Hamburg recorded a market share of almost 80 per cent among German seaports in the 2024 calendar year.

The Gulf region :  A future market for renewable energy.

New and expanded liner services indicate continued positive throughput development. At the same time, the Gulf region is becoming increasingly relevant as a future market for renewable energy. Significant investments in solar and wind energy, as well as in the development of green hydrogen value chains, are positioning the region as an important partner. The Port of Hamburg is expected to play a role both as a handling location for project cargo and, in the longer term, as a destination port for green energy carriers.

A platform for companies and strategic cooperation

The “Hamburg Representative Office UAE and Gulf Region” — the official name of the office, which is supported by several institutions — serves as a central point of contact for companies based in Hamburg and for member companies of HHM. Its partners include the Senate Chancellery of the Free and Hanseatic City of Hamburg, the Ministry of Economy, Labour and Innovation, the Hamburg Chamber of Commerce, Hamburg Tourism, Hamburg Messe und Congress, and Port of Hamburg Marketing.

The representative office

The representative office is headed by Kirsten Staab, who has been active in the region for more than 25 years and has led the Hamburg Representative Office since 2008. “It can be assumed that blue and green hydrogen, as well as their derivatives from the Gulf region, will play an increasingly important role in Germany’s supply of alternative energy sources in the future. This makes it all the more important for the Port of Hamburg to maintain a presence in the region as a hydrogen import hub and to be perceived as a strong partner,” says Kirsten Staab, Head of the Hamburg Representative Office in Dubai.

“We are pleased to have Kirsten Staab as an experienced point of contact with extensive regional expertise and a broad network, supporting our members in entering the markets of the UAE and the Gulf region,” states Hendrik Meyn, CEO of HHM.

Strategic dialogue

A further focus of the Representative Office lies in strategic dialogue with local market participants and in establishing long-term, trust-based partnerships between the Port of Hamburg and organisations in the Gulf states. These cooperations are intended to strengthen resilient supply chains and to further position Hamburg as an internationally connected port location

About : Port of Hamburg Marketing (HHM)

Port of Hamburg Marketing (HHM) is a non-profit organization founded in 1985 that promotes Germany's largest universal port worldwide. Representing around 250–280 member companies (terminal operators, logistics firms), it strengthens the port's competitive position through international marketing, network development, and industry-specific services

Related : Port Of Hamburg: Throughput Figures For 2025 At A Glance

Source : Press - Release

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